by Maxwell Payne

Created on: July 06, 2007

I think the marketing strategy is pure genius when it comes to converting some 7-11 stores into Kwik-E Marts and having all 7-11 locations selling Simpsons branded merchandise. It is quite a creative idea and one that is entertaining to witness and take part in.

In a world now where interactive and viral marketing is crucial to success, the Simpson's movie marketing is a beacon of what all modern marketing to strive to be. Well let me take that back for an adjustment. Quality entertainment and quality products deserve great marketing because a great product will be respected even if it pushes itself onto you everywhere you go. The Simpsons is a worldwide phenomenon and a staple of American entertainment. Everyone has heard of the Simpsons and probably everyone has seen at least one episode in their lifetime. That said, The Simpsons as a product fits well in a viral marketing campaign and most people will see it as entertaining and not as a new low.

I belief some people will cry foul claiming that the Kwik-E Mart conversion of 7-11s is harmful to the image of the Indian and Pakistani communities because many 7-11s do happen to be owned and staffed by those of Middle Eastern descent. Of course so is the Kwik-E Mart in the Simpsons. To those people that will try to take the fun out of this Simpson's experience, I say that they need to develop a sense of humor and realize that the world can in fact take a joke.

Overall this marketing is amazing and looks to be like a fun and entertaining way to discover and become involved in The Simpson's world.

Learn more about this author, Maxwell Payne.
Click here to send this author comments or questions.