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who creates and uses their in depth knowledge in their work experiences, and who understands their value as a result of this. In his book, the 8th Habit: From Effectiveness to Greatness, Stephen Covey (2006) calls these employees "Knowledge Workers" and characterizes the leaders within this new group of workers as those who understand their "voice", or calling, and work to help others realize and utilize theirs.

One of the main tools necessary for organizations to reach this new breed of knowledge based employee, and for ensuring employee empowerment on the job, is through proper training and development. This reduces job frustration and burn out, and is specifically different from past management theory by the main principle that management is there to serve the employee, and not the other way around (Butts 2004). The mark of a truly successful organization today is one where its employees are given high goals to achieve, are allowed to take make the decisions necessary to achieve them, and the freedom to take the risks and be held accountable for the outcomes, good and bad. In doing so, employees are allowed to reap the benefits, both personally and professionally, of their work, as well as grow from their experiences this is the essence of empowerment.

This new "paradigm" shift in management has caused organizations today to look at Industrial and Organizational Psychologist as a way to help train, retrain and maintain their corporate cultures, as well as aid is the redesign of those cultures (Nadler and Gerstein 1992). One main reason for this is the role of the I/O Psychologist in researching and understanding how individual behavior effects the overall organizations. After all, the work environment is no different than any other environment, and human nature is alive and well within it (Covey 2006). By employing experts in the field of the behavioral sciences, organizations can better understand and deal with the issues caused by each individual's behavior within their organization.

I/O Psychologists are able to employ the research tools, theories, methodologies and principles of psychology in areas such as human judgment, cognition and decision making, and incorporating them into the overall organization's behavior and culture. The end results of I/O Psychologists applying the theories and principles of psychology within the organization are that organizations are then able to "predict, explain, and influence the behavior of individuals in organizational

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