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Immediate Access ! That is the name of the game in any marketing strategy. Since most people check their E-mail anywhere from 1 to 100 times a day, using the Internet to reach out to potential voters is brilliant. Also, each candidate has a website where voters may go to find out how to help the campaign and to see where the candidate will next be speaking. The Internet helps to quickly spread the word about the policy of the candidate.

You Tube is also having an impact on politics. This more recent addition to Internet usage provides instant coverage of political events, news clips that relate to candidates, ads that are making the rounds of Internet users, and spoofs of the candidates. If a politician does something embarrassing in public you can be sure it will be on You Tube within 24 hours or less.

The Internet also makes it easy to mobilize political activism. Political groups are able to stage huge protests and events with a simple mass E-mail. Impromptu gatherings are also possible via E-mail alerts. If a candidate is in a public space during private time he or she may find a crowd who has been alerted via the Internet awaiting them outside on their departure.

The Internet also allows votes to use Google or Helium to find articles about and texts of speeches by each candidate to read about their political strategies. The Internet makes keeping up on each candidates opinions quite simple. It is an invaluable tool for voters.

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