1 of 1

Write now Article Tools

Ebay online auctions do everything in their power to block the sellers from advertising their ecommerce websites. However, if you are creative, you can still market your own site on Ebay without breaking any of their rules. Follow the tips and tricks outlined below and realize increased profits from both Ebay and your ecommerce website.

Loss Leaders and Clearance Sale Items

One excellent way to advertise your ecommerce website on Ebay is by offering loss leaders and clearance sale items. You can offer overstock merchandise that you carry at super low prices to get a lot of attention. After the sale is complete, you should include information about other products that can be found on your ecommerce website. This must be done through private emails and package inserts after the auction transaction is done.

Using Your Ebay About Me Page to Advertise

Another great way to advertise your ecommerce website is to include information and links to it on your Ebay About Me page. This is the one place on Ebay where you are allowed to link to off-site web addresses. It is important to follow the rules carefully, however. Be sure to explain what other type of products you offer and where they can be found.

Getting Your Links in Your Listings

Of course, putting website links in your auction listings on Ebay is against the rules. There are, however, a couple of ways you can mention your ecommerce website address perfectly legally. First, you should host all your images on your ecommerce website server. This will make your image URLs include the link to your website. Also, be sure to include a contact email in the Ebay auction description itself. This email should be your name at your ecommerce site web address.

After Sale Emails and Package Stuffers

The easiest way to advertise your ecommerce website using Ebay Auctions is to use email signatures on all correspondence to your buyers and interested parties, and to use package stuffers when you ship out the product after a purchase. It is quite easy to print out an attractive post-sale flyer that thanks your customer for their purchase and directs them to your ecommerce shop for any future purchases.

Using Ebay, the online auction website, to advertise your ecommerce shop may, at first glance, seem impossible to do. However, there are some easy to implement methods you can use without breaking Ebay's terms of service. Increased profits will come your way in all of your business ventures.

Learn more about this author, Melanie Marten.
Click here to send this author comments or questions.

Add your voice

Know something about Use Ebay online auction to advertise e-commerce websites?
We want to hear your view. Write now!