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How Starbucks achieved its amazing success
Article Toolsby Vincent Yeo
In Singapore, Starbucks sits comfortably with Coffee Bean as a common Coffee House frequently seen almost at all leading commercial and business district.
Having an established marketing strategy, Starbucks seek to brand its coffee and other products a notch better than its competitors, and provide commendable services to go along its marketing strategy.
Yes, its coffee may not be value for money to many, but it tends to present itself as a place you must visit to discuss business, leisure talking and even for some quiet moments to yourself.
This has influenced the mindset of many and leads to its increasing reputation as a cafe. Think about this - you have to meet a client for an informal discussion and your office coffee maker has malfunctioned. Do you prefer "STARBUCKING" or "NOISY COFFEE HOUSING" ?
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How Starbucks achieved its amazing success
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