10 Great Reasons To List your Business on Niche Market Directories
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Many web site owners only list their businesses on search engines like Google, Yahoo, MSN and AOL. And, yes, over 90% of all searches are done through these search engines.

However, most web sites that list on these search engines are hardly ever found by the searchers.

Why?

The reasons are fairly plain to see: there are only ten Top 10 positions for any search phrase and unless you get into the Top 30 the chances are that you are "lost" in a sea of web sites. Even with good SEO, which most web sites do not apply, it is very difficult to be visible on these search engines.

What is the alternative?

An alternative, or rather, a supplementary means of web site promotion is using niche market directories. You do not ignore the search engines, you merely use additional forms of on-line promotion.

A niche market directory is a business directory that targets an specific market, or even a sub-section of a market. A directory may target the travel industry, or travel in a specific region, or even only travel agents in a specific region.

How does this benefit you?

1. Increase your chances of being found on search engines:
Apart from your own listings in search engines these directories are also listed there. And with good directories, even your listings will get listed on the search engines.

2. Get more targeted visitors:
As the directory targets your niche market, the visitors that browse the directory are already from your target market so that, by the time they click through to your web site, they are highly targeted visitors.

3. Get a higher sales conversion:
As the visitors that click through to your web site is already highly targeted your chances of getting an inquiry or a sale is much better than the untargeted visitors you often get from search engines.

4. Increase your link popularity:
A part of the search engines ranking system looks at the sites linking back to your web site. A link back from a directory in your niche market can add to your link popularity helping you in your search engine rankings.

5. Free advertising:
Many niche market directories offer free listings, allowing you to promote your business without spending a fortune.

6. Expand your net:

Each directory you list in expands your source of traffic. Listing only in search engines probably gives you about 5 to 10 sources of traffic. Additional listings in 10 directories increase

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