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Implementing a well thought out strategy will be vital to the success of any advertising plan. It will also create the advertising equivalent of a turbo boost materializing in the form of an advertising 'buzz'.

Planning of an advertising campaign is immensely important and coupled with timing can make or break a product and determine whether or not it has the required and invaluable blazing buzz or more of a weak whimper. Plan to hit as many genres' of media as possible especially including the Internet. It should, with a good plan, be ran with military precision and it would be great to catch a break and have the plan get a bit of good luck behind it. Being lucky could materialize in any form.

From the plethora of varied advertising mediums none carry the kudos and have the positive influence to an equal degree as word of mouth. Hearing positivity about a product from a friend and fellow consumer has the added clout of trust which can not be replicated from any other area of the advertising world. World of mouth alone isn't the best form of advertisement to spread the news of a product and generate 'Buzz'. However, it is very important that you have word of mouth as one integral piece of the proverbial jigsaw, of which several pieces are needed to create the desired buzz.

Shock, be it positive or negative, is a top tip to create buzz and set the ball rolling in an advertising campaign. This is true because the first task is to get the product name not only in the mind of the consumer but also to make it memorable, keeping it in their mind. After all in the highly competitive media world they do say 'the only bad publicity is no publicity'.

In todays cultural climate the phenomenon that is celebrity can be an advertising buzzing bronco for a product to ride on the back of. Celebrity association with a product can undoubtedly build buzz, and because of todays high paced multi-media world, is the next best thing to word of mouth in gaining consumer trust.

Learn more about this author, Lee Gee.
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