20 of 25

Write now Article Tools

THE PATH IS RIPE WITH REVENUE MINEFIELDS

Predicting the future of Television advertising as with any media Is a very inexact science.

You may think you can make these predictions, but there are some very sharp minds huddled, in a mild panic, in some conference room of Madison Avenues finest ad agencies trying to anticipate this exact question.

In between lattes and croissants these types have a great fear of one thing. TIVO!

This new technology is definitely a threat to their livelihoods. With that in mind you can rest assured that they will find new and very creative ways to show you their clients' messages.

The advent of the TIVO technology whereas many consumers simply fast forward through the spots is a real challenge. But I'm confident you won't be escaping the ads anytime soon.

The bottom line is this. It costs money. LOT's of dinars are invested to produce the programs. The only way they will stay on the air is through advertising, so the challenge to the suits and their minions on advertising row is how to get you to watch.

Look for product placement.

There's already talk of it being work into television, as it is into movies. You see it all the time in game shows with sponsors getting product mentions about their giveaways, also in movies when Leonardo DiCaprio is drinking a Pepsi while chasing bad guys.

The same techniques will soon be coming to you favorite programs like Grey's Anatomy and Two and a Half men.

You may bemoan this burgeoning reality, but this one fact explains it all.

OVER 53% of TIVO-DVR owner fast forward through the commercials. That number is sure to increase and so is the creative thinking and hand wringing in ad agency boardrooms.

Learn more about this author, Michael Stone.
Click here to send this author comments or questions.

Add your voice

Know something about The future of television advertising?
We want to hear your view. Write now!