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To sell or not to sell, that is the question. Sigh. The only thing more ubiquitous and trite than opening a document with the theft of a Shakespearian one-liner is to break down sales into an ultimatum. To begin, we are all involved in sales; we have all probably heard it that before so it is certainly nothing new. If you think that you are not, and never will be, a salesman, than at least for the sake of argument, let's suffice to say that you will be on the other end of the sales process countless times. The amended version for those in doubt: we are all involved in the sales process. Regardless of your role in the process it is vital to be an informed participant. I feel strongly that an effective salesperson, before any other skill or trait, is a great communicator. As a salesperson or a potential customer, one person will be asking the questions and the other person will be answering them. While it may seem that the customer should be asking the questions and the salesperson answering them, it is equally important that the salesperson ask questions as well. Given that the salesperson is the expert in the required field, they will know far more about their inventory than the customer will. In addition, they will know much more about the features of everything they are selling than the customer could even fathom. If you've ever been involved in the buying end where the salesperson asked you questions relating to what you're looking to purchase, surely you can realize the value of this technique. In summation of a short soliloquy of my own, it is nobler in the mind to suffer the slings and arrows of outrageous missalesmanship, then to take arms against a sea of troubles and by opposing, end them. Or something along those lines

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