2 of 21

Write now Article Tools

Page 4 of 6

down and talk with a CPA who has worked with a lot of small businesses

A small business-oriented accountant can advise you on what kind of a business entity is best for you. Sole Proprietorship? Limited Liability Corporation? Partnership? It depends. If need be, your accountant can also put you in touch with a lawyer who specializes in getting businesses incorporated. Your accountant can also advise you on tax planning, cash flow, and other financial matters.

Sure, you can and should use financial accounting software such as QuickBooks to keep track of your accounts, invoices, billable hours, etc. But unless you are a CPA yourself (And if you are, why are you reading this?), you simply MUST have professional accounting advice. And speaking of professionals, remember what they say about lawyers who try to represent themselves. If you don't know where to find a good one, consult your local economic development offices, which are available in most cities and states.

7. How Do You Feel About Selling?

Even if you design the best of all possible mousetraps in a full-detailed CAD model, complete with a complete bill of materials and a full set of manufacturing drawings, the world is unlikely to beat a path to your door.

You must find ways to get the attention of potential customers.

And, you must get their attention repeatedly, on a regular basis to remind them that you exist, if nothing else. Yes, yes, I know, the best form of advertising is word of mouth, and if you are successful, much of your new business will come from referrals. However, you absolutely must get the word out to the people who buy what you sell if only at first.

You need to get "out there" network with potential clients, get involved in professional organizations, and be listed in directories. You need a website with compelling content and you need to let your prospects know how to find your website. You might need a brochure or a video or magazine ads, etc. Whatever is appropriate for you from a budget standpoint, you need to devote as much time and money as you can afford on marketing.

Lots of us hate selling, especially selling ourselves, but if you don't sell, how are you going to make any money? Be sure you address this area thoroughly in your business plan.

8. Be Professional

This is another "no question" question. You must always present yourself and always conduct yourself in a professional manner. This is crucial if you are going to get repeat business.

At home, you can work in your grubs or your

• << previous page
• 1
• 2
• 3
• 4
• 5
• 6
• next page >>

Add your voice

Know something about Questions you should ask before quitting your day job?
We want to hear your view. Write now!