5 of 9

Write now Article Tools

Page 2 of 2

outside to catch the crowd as they come out. As people start exiting hand them the materials, make sure you act friendly towards everyone and if someone says they don't want something don't force them to take it. If you do, it probably won't get much further than the ground or a nearby trash can. Just as online promotions document everything you do, if you have a friend with you have them take pictures of you handing stuff out, and if you're by yourself try and get pictures of people holding the materials up.

The other part of offline street teaming is setting up displays at "lifestyle shops". For a rock artist you could go to a tattoo/piercing shop or an alternative clothing store, for an indie artist a coffee shop or college cafe. Be sure to always ask the owners before you place things up, and when they give you the okay be sure to put your materials in a high traffic area where they can easily be seen. When doing this I've found I have alot more luck at smaller independently owned shops opposed to large chain stores, and I always try to use masking tape as it comes off easier than any other kind. Just as everything else, document your work and send a report back to show what you've done.

Again I hope my article will be of help to anyone wanting to promote and work in the music industry. Even though street teaming doesn't seem like much, its a good way to network and meet bands and industry people and get your foot in the door. I know a few people who have started out street teaming, and now they work at a record label, others have gone on to tour with the bands they promote selling merchandise or as a roadie or tour manager. So head out there, get to work, and have fun!

Learn more about this author, Abigail Caulder.
Click here to send this author comments or questions.

• << previous page
• 1
• 2

Add your voice

Know something about Tips for effective street teaming and music promotion?
We want to hear your view. Write now!