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When deciding on how to design your business card, you need to understand what your prospects want, and how they think. First off, we must assume your prospects want you to sell them something. Otherwise they're not your prospects, and not worth even a single card. Second, your prospects want you to shock and amaze them. They are looking to see something that makes them say,"Wow, I want to use this person's services." Finally, you should realize that first impressions are lasting impressions. Your prospect is going to form an opinion of you in the first 30 seconds or less. So make sure it's a good impression.

Here are some helpful tips when designing your business card.

Use print that is large enough for everyone to read. Nobody wants to have to squint to view your card. But at the same time, you don't want to go overboard.

Use a professional or at least print on good quality card stock. Would you hire someone whose business cards look like they were printed on their mom's computer using cheap paper? Of course not, and neither will your target market.

Use colors that compliment each other, and do not clash. Conflicting colors will send a person into a sort of mental chaos, and will have a negative emotional response.

Make sure there are no typographical errors.

If you have a picture on your card, make sure it looks professional, and is appropriate for your field. You wouldn't use the same picture for a real estate agent, as you would a tattoo artist.

Learn more about this author, Joshua Talayka.
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