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wants to give you direction, take it. It's not your master piece, or not your creative to mess with. If you've established a strong re-pour with your client they will happily take your suggestions. Just keep in mind they are paying the freight and that is what you are their for, to read copy. Now, be smart, set up terms and conditions with your TV client. Nobody wants to be pushed around. Just remember there are many hungry VO people out there just like you, and the bigger the market station, the faster they'll pull the plug.

Consistency day in and day out is money in the bank. When you create your mix bag of reads for sports, dramas, comedies, or whatever your client asks of you. Make sure you deliver the goods the same every time. TV stations don't like surprises. When you are reading sports, give them the sports read, don't take it upon yourself to mix it up. The station hired you because they like how read copy. How you interpret what they have written. Right now, there is a big trend in posting VO sessions. Putting the finished copy on FTP sites, or sending off a .MP3 of the finished work. That means no producer is sitting and listening to you as you read. Critiquing, giving direction, nothing, just letting you do your thing because they trust you will deliver what they are expecting. Frankly thats kind of scary, but it's the reality of making the process more convenient for your client. And, as all ways, making your client happy keeps you employed.

I hope this brief, but direct summarization from the client side helps you inspiring VO talent. If your read and voice gets a TV stations attention, remember to deliver on these three points I just went through. Again, I've heard the great and seen the great get fired because they happen to be difficult to work with. I've heard the terrible and never heard the terrible again because they didn't work at being better. Now, I'll hire the good any day. The ones who always deliver, take their contact seriously, and try, try, and keep trying to make me and my station happy.

Learn more about this author, Robert Dwyer.
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