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Helium seeks to promote its writers in myriad ways, from helping them build portfolios to attracting publishers to the site. But the publishers aren't general talent scouts; they come with a precise, topic-driven mission. This article focuses on how writers can expand their market for their articles. It requires an attitude adjustment first, away from the writer's individual inspiration to a greater awareness of the publisher's needs. To expand publishing options, a writer needs to see the process from a different point of view. As awareness grows, a writer can market himself with great diversity and success! Opportunities at Helium, such as Marketplace, can enhance a writer's career.

Most writers approach writing, whether by avocation or career, with an introspective focus. They have something to say; they've written something of note. They hope to be discovered for what is unique and wonderful about their work. Horn blow! Wake up! The rare individual can afford to press on so introspectively and rest their hopes on a publisher appreciating who they are. Instead, writers need to see themselves as skilled craftsmen with tools that can be adapted to a given task.

Publishers have specific agendas: Their interest lies in their profitable objectives. And those correspond rarely (if ever) to the topics that interest an individual writer. To adapt to these shifting expectations, writers should develop some key preliminary skills:

1. Become a strong researcher. Write articles about a diverse number of topics on Helium, and fill these - chock full - with carefully researched information. A thorough researcher wins an editor's eye every time!

2. Hone your writing craft, developing a method of structuring arguments in writing that flows smoothly. Be top dog at punctuation, grammar, spelling and the other details of writing. A word use mistake, poorly structured article or other writing "no-no" will turn a publisher off immediately. An editor's eye is well-trained!

Now that you've honed your craft and sharpened your tools, you are ready to focus in on a particular publication. Publishers care deeply about what they do, more than they love to find a random writer. Read their publications, show interest in their aims, and tailor your query letter to their specific needs. This gets you noticed. Further, if you can show a collection of articles about topics relevant to their publication, and perhaps suggest ideas for future contributions, this marks you as a writer who is deeply

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