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Mineral make up is the hottest trend in beauty. Advertisements, infomercials, and even the more traditional cosmetics companies promise a new experience for anyone with the money, desire, and creativity. When you get past the excitement, what do you really have? What's in it for you?

Actually, this is probably the few places where less is actually more. All make up is made using the same basic minerals. Micas, oxides, and clays have been the main ingredients for centuries before beauty became industrialized. With that industrialization came the addition of ingredients that stretched product to save money in mass production which created bigger profit margins for commerce, but led to less than ideal results for women at the cosmetics counter. Mineral make up uses those minerals that actually make a difference to the user.

The colors found in the oxides BEFORE blending are bright and vibrant meaning that it takes less product to alter the appearance of the skin. Micas are blended with the oxides to temper the shade and, in some cases, create sparkle or glow. Your mineral make up is in a shaker top jar. It is loose, not packed, which means there are no substances used to keep the powder pressed into its packaging.

This is a plus for women with sensitive skin. Did you know that most make up is pressed into nickel containing packaging? For those with a nickel allergy, this is a horrible discovery when a make up brush makes contact with the metal of the container and then leaves its residue on the face. Many outbreaks might take months to heal.

Combine better color concentration and the lack of nickel in your packaging. Anyone can see the increased value of mineral make up. Less filler, more beauty!

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