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The way search engines work is very sophisticated yet they can be your websites best friend because at least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN.

The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your

website. That's what search engine optimization is about.

You can easily look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your
homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name or your keywords.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to
each other.

The next item to look into is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100
carefully chosen words. If you want to achieve a high
ranking on search engines, this text is essential. However,
the search engines must be able to read the text, meaning
that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your
cursor and try to highlight a word or two. If you are able
to do this, the text is HTML. If the text will not
highlight, it is probably in graphic form. In this case,
ask your webmaster to change the text into HTML format in
order to increase your search engine rankings.

Next we come to what is called meta tags. I know

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