The management of fund raising is complex and requires a great amount of skill. Management have to motivate, to agree to all the facets that make up the fund raising chain right down to the people that distribute leaflets, to the management team that pull together ideas and ideals in order to make the fund raising effective.

While many of the staff involved in fund raising do so on a voluntary basis, none of this is possible without someone taking overall responsibility, and although there will be others within the chain of command, the Management have the overall say in whether an idea promoted is viable. These will be the important members of a fund raising team that have the knowledge and expertise to use the team to the best effect and organize each member to get the best results from them.

Fund raising is for good causes, and everyone likes to be in on the act, though there are many areas involved in the fund raising process:

Advertising

Here a development manager would put forward ideas to Management of what they thought were viable ways of advertising, presenting possible revenue projections against outlay of advertising costs. This really is a balancing act since fund raising depends upon these figures being correct.

Printing and stationery

This also costs money, and the Management team will seek out ways of getting voluntary or benevolent help from others that are in the position of being able to provide those things that a campaign needs on a no cost or small cost basis.

Learn more about this author, Dave Franklin.
Click here to send author comments or questions.

---

Add your voice

Know something about The basics of managing a fund-raising campaign?
We want to hear your view. Write now!