What is the Greatest Challenge You Face in Life & Business? How would you answer that question? Before jumping to an answer you might consider that the greatest challenge you face in life and business is in making daily choices.

The moment we awaken we begin the stressful tack of choice and decision making and before the days end we have attempted to restore some internal peace of mind over choices made.

Why do we agonize over so many choices? More importantly, how do we find inner peace of mind once we choose? Everyday we struggle with opposing viewpoints that battle it out in our minds.

Subtle and simple little choices - like buying a pair of shoes. Or making a sale and marketing decision to advertise your business through a new and unproved channel can create chaos, conflicts, contradictions and tensions in our mind.

Regardless if our choices are emotional or intellectual we seem to go through a process of tricking ourselves into thinking we made the right decision in order to establish some peace of mind. As consumers we wrestle with ill feelings of fear in our stomach many times because of our decisions - which is commonly referred to as buyer's remorse.

Fear of making wrong decisions and choices becomes a major challenge in life and business everyday.

My clients struggle with different and difficult fears everyday in making choices that require changing habits, attitudes and behaviors. In the words of JC who has been a smoker for more than 10 years and a client our company said: Every time I light up a cigarette I read the warning sign on the package. I stop for a moment and ask myself why am I smoking? Then I reason with my mind that I don't smoke that much and I get plenty of exercise and my grandfather smoked well into his 90's giving me some peace of mind until the next time I light up a cigarette. But regardless, of the mind game I play, the fear of cancer lurks deep within me.

People I work with daily who struggle with their fear of making choices have become very creative at attempting to reduce mental tension for their choices and decisions. But, in doing so, they have brought on deepening negative behaviors of procrastination, uncertainty, guilt and greater stress into their lives.

Fear and not willing to make good choices has stopped people dead in their tracks from accomplishing great things in their life. In addition to the fear people are confronted with. There are two other issues that come into play

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