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When choosing Trade Show attendees from your employee base, the following factors should be considered:

1. Choose someone who is approachable. A smiling, sincere individual that is comfortable meeting and talking to people is critical. They also should be approachable.

2. Choose someone who is knowledgeable. When your employee is asked a question by a potential customer, they should be ready and able to answer. Avoid employees that have a tendency to bluff the answer. They need to know your company, know your products and services, and know who to contact for specific questions that may be beyond their scope of expertise.

3. Choose someone who will make an effort to meet people and remember their name and face. Sometimes, Trade Show attendees need to be invited into your booth. If they are not on a specific quest, you must in a low-key manner approach them. Your booth employees should seek to make eye contact with passersby and therefore become approachable through a smile or comment.

4. Choose someone who will not spend their nights living it up in the bar. It is obvious when walking through a Trade Show that many attendees as well as those working the booths chose to imbibe heavily the night before. The impression on prospects is usually negative due to the employee being sluggish, inattentive, and frequently late for their appointed times to work.

5. Choose employees as a team. Remember that they will be working together. Choose a group whose skill sets will complement each other. Schedule them according to those complimentary skill sets.

6. Always remember that the impression that your employees and your booth make on prospects sets the image of your company in the prospect's mind. Make certain that you make a great first impression.

Learn more about this author, Chris Mcclure.
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