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Tabloids need to appear to consistently go to far in order to appeal to their readers. The gossip aspect rather than fact based content makes them the easy 'tongue in cheek' read they are. Tabloids consistently go to far when they report personally about a celebrity or there family rather than focussing on what and why the person is famous for in the first place. Pete Doherty and kate Moss's careers have frequently faced tabloid assasination even to the extent of suggesting Pete may join the '27 club' (the age at which musicans in the lime light often die or commit suicide e.g Bon scott, Marc Bolan, Jimmy Hendrix, Curt Cobain etc), and Kate has lost and sunsequently gained modelling contracts after tabloid smearing to do with her association with Doherty and in turn heroin. Tabloids love to build someone up celerating there acheivements then knock them down later spectacularly to make room from fresh meat, it's basically at the core of how they opperate.

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