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All world renowned companies that create fantastic products will have advertising campaigns that "wow". The truth is consumers who are bombarded by information from everywhere, cannot remember all the advertisements and their content. It took me a long time to associate the pink shades-wearing, drum-beating Bunny with Eveready Energizer battery. I always confused it with Duracell. So what if Advertising Age listed the pink bunny as amongst the Top 10 Advertising Icon of the 20th century. It doesn't work for me. Slogans do a better job in brand recall.

When I walk away from an advertisement, it should have successfully made me remember the brand promise with a conscious or unconscious inclination to take some future action. Otherwise, the advertisers are simply throwing their millions away. More often than not, the advertising slogan played a big part. Organically, a slogan is a statement of - promise, benefits, values, merit and solutions; about the product/service that the company is proud to uphold everywhere and anywhere. The purpose of an advertising slogan is therefore to leave a key brand message in the mind of its target market. You probably cannot remember all of the images, jingles, and content of the Coca-Cola advertisements. But, you retained the notion that Coca-Cola is the only "real cola" existing on planet Earth. It is the power of a successful advertising slogan at work.

A successful advertising slogan is endearingly memorable, becomes a worldwide icon and remains an all-time favorite, because it embraces more than one of the following powerful elements:
1) Brand is easily recalled
2) Key promise is easily understood and recognized.
3) Differentiation with other competitors is profound
4) Exudes positive feeling thus impacting the consumer's mindset that this is it.
5) Brand personality is reflected in those short, few words
6) Originality, which impresses upon the consumer that the brand is a market leader
7) Simple to remember, simple to repeat
8) Campaign-able

Here are 7 all-time favorite slogans that have weathered time and market tests, plus most of them have an interesting story to tell.

1) "Good to The Last Drop" (1907)
In 1907, coffee merchant Joel Owsley Cheek learnt of President Roosevelt's fondness for coffee. He set up a booth to display his special blend at a county fair at Nashville, Tennessee to which Roosevelt will be visiting. Suffice to say, when Roosevelt walked by, he was offered one steaming cup. Legend has it that President Roosevelt

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