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Most people choose to work for an employer rather than owning their own business for a simple reason: risk. People who work for a fixed income are more risk-adverse, they need the staility and assurance of a regular paycheck, health benefits, paid vacation, and guaranteed retirement income. Those who seek to own their own business find that it is worth taking the risk to try and control their own destiny.

However, controlling your own destiny by owning your own business is a much harder proposition, with sufficient risk-and a high failure rate-to cause the average person to rethink this choice. The optimal solution for many is to work a regular job and try to have a business of one's own on the side. However, this means double or triple the workload with no guarantee of a commensurate reward.

The grass is always greener syndrome affects most people who work for a fixed income in a normal 9-to-5 job. They daydream of owning their own business, running things themselves, working as much or little as they please, becoming the next great entrepreneur. The reality, however, is that any start-up business requires more hard work and dedication than a fixed income position.

Even with adequate skills and funding, hard work and drive, the business can still fail, and the owner is left with the responsibility of the loss, making that 9-to-5 fixed income look very tempting indeed. Yet every year, millions undertake the challenge of creating a new business, and a lucky few are very successful, creating entire industries where none existed before. What's their secret? A creative idea, brilliantly executed, with a waiting market, and enough drive to see it through.

Learn more about this author, Christine Zibas.
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