by English Nurse

Created on: April 07, 2007   Last Updated: May 16, 2007

Calvin Klein launched perhaps one of his better know perfumes CK One onto the unsuspecting public back in 1994. CK One followed in the wake of Obsession and Eternity but CK One was different with an added twist. Calvin Klein hoped to capture 100% of the perfume market.By manufacturing a perfume that was unisex this product could be seen as being either innovative or a marketing hype to gain further sales!

Calvin Klein the brand started life as a high market casual wear fashion house, in the States, acclaimed for his jeans wear and underwear mainly. As with most fashion houses of the time it was soon to move onto the perfume/toiletries market. Luckily the emphasis was still on casual, so the perfumes manufactured by the company were not of a cloying over powering nature ( - well perhaps we could add Obsession to that genre) with a matching price tag. Most of Calvin Klein's perfume range does have a for her and for him bottle.

In 1994, CK One was launched with the usual media hype and famous ad campaigns that is so Calvin Klein. Obviously when marketing a unisex perfume you have to try to draw in both sexes, so it was perhaps a slightly more toned down campaign then of previous. Given that this was seen as slightly innovative back in the 90's Calvin Klein did start a whole "shareware" concept in the perfumery market with other companies soon following suit. CK one won a FiFi International Fragrance award

Give that the perfume by it's nature was a unisex perfume you have to expect a toning down of the packaging! What self respecting male is going to have a shiny, rose embossed box sat on his bed side cabinet? Calvin Klein, went for the total utilitarian austere look. The box states quite clearly that it is made of 100% recycled materials and in all honesty it looks like it is! What you get is a very austere looking box, with a look very reminiscent of recycled cardboard, a greying tinge to it all add's to the fact it's a unisex product. The lettering on the box again is subdued and minimalist.

The bottle was hyped in the media, as being totally recyclable! The cynic in me was under the impression that all glass products were recyclable if people could be bothered to dispose of them properly! Going again for a minimal unisex look you won't get a bottle that could win any awards for design innovation here. The CK One bottle is reminiscent of a half litre spirit bottle obviously smaller in size! The one problem I had with the bottle was that you can either have the lid

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