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Created on: April 07, 2007 Last Updated: April 17, 2007
Calvin Klein launched Eternity in 1988, unlike some of it's counterparts from that decade Eternity has lasted the course. When ever I think back to perfumes launched in the 80's I always end up thinking about the more "in your face" perfumes such as Dior's Poison, Calvin Klein's Obsession and Yves St Laurent's Opium, this could well be due to the fact I had friends who practically bathed in all of these perfumes. I of course might have been guilty of sporting the odd subtle squirt of Obsession from time to time!
In the decade that saw the rise of the yuppie, power dressing and a society that became more and more of a throw away society,it comes as a surprise that Calvin Klein attempted to market Eternity with the help of some wonderful black and white stills as a perfume inspired by the whole concept of ever lasting love and intimacy. The perfume was supposedly blended using a range of classic and contempary scents to produce a perfume that reflected timeless quality and a modern style. Given that this perfume is now 15 years old and still one of Calvin Klein's best sellers they might just have got that right! As the by line in the adverts states "as long as intimacy goes on so will Eternity".
Most perfume sites classify Eternity as a romantic, floral perfume and for once I am in agreement. Eternity is one of those perfumes where you will get people asking "What perfume are you wearing?" and you'll also get a fair few complements. It's the kind of perfume you wear when you're feeling confident and contented with life. It's understated, but in the same breath screams class.
As with all Calvin Klein perfumes the packaging is very understated and minimalist. With a cream box which does not hide the fact it's made of recycled card. Along the top in grey lettering you'll find the name Eternity. It's subtle and to be honest I find over dressed perfume packaging rather off putting - I tend to shy away from "in yer face" looking perfumes. On opening the box you'll be greeted with a bottle which is very art deco in style. Given the decade it was first manufactured in the simplicity of the bottle is rather surprising. The only slightly unsubtle thing about the sleek oblong shaped bottle would be the silver T shaped lid which incorporates the push down sprayer. But having said this it is in keeping with the art deco style Calvin Klein was so obviously after. One word of caution the push down button can be very stiff at first.
Eternity is a blend of the following notes: mandarin,freesia,sage,narcissus,lily
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Product reviews: Eternity, by Calvin Klein
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