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How to satisfy unhappy customers

by Charlene C

Created on: April 04, 2007   Last Updated: June 13, 2009

The best way to handle an unhappy customer is to find out his/her needs. An unhappy customer usually stems from poor communication somewhere along the line. To best approach an unhappy customer is with open ears.

Listen attentively and find out the root of the problem. Listen without interrupting. There is a common need in all of us to defend our employees and our quality of services. If you go on the defensive then you and the employee will immediately bump heads and clear communication can be hindered.

When you figure out the problem then use all your resources to mend it. The ultimate goal is to have the customer walk out happy, hopefully after paying for your product oer service. That may mean by giving a discount or replacing items or offering additional services at no extra charge. The glowing review you may get from the customer to his friends, family, and coworkers is priceless.

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