by Wayne K. Wilkins

Created on: January 31, 2013

Video game giants “Nintendo” continue to suffer after the recent release of its latest console offering, the Wii-U, failed to live up to sales expectations. As a result, Nintendo has been forced to file an unexpected loss report which will cost the company over a hundred million dollars, a huge blow for the gaming icons, who sincerely expected their console to be much more well received than it has been thus far.

A report from "Reuters" has covered the story. While Nintendo is far from bankruptcy and is still one of Japan’s bestselling organizations, the company has some serious revision to do in regards to their Wii U marketing strategies, and there is currently an extreme urgency for games such as the upcoming untitled “Legend of Zelda” game to be finished in order to boost sales.

According to another report from “Eurogamer”, Nintendo is expected to make quite a huge loss on the Wii U consoles thus far. With a few main factors resulting in the lacklustre sales including an uneventful list of launch titles, the console generally being overpriced when compared to other consoles on the market such as the PS3, Xbox 360 and even the Wii and 3DS consoles, not to mention, the console being released in the midst of a very exciting year for gaming which saw the release of new “Call of Duty” and “Halo” games, as well as many more, it seems that there are a vast number of contributing factors which have contributed to the Wii U’s commercial failure thus far.

Despite the massive losses in profits, Nintendo insists that the high price tag will not be lowered on the Wii U console. This can only mean bad things in terms of future sales. The console, which costs over £300 GBP for a premium edition when bought brand new, when compared to the fact that both PS3 and Xbox 360 consoles can often be bought for under £200 and both of those consoles feature a larger array and variation in games, it is all obvious to many that the Wii U is sadly going to struggle to compete.

2013 is scheduled to be a huge year for video gaming once again. “Grand Theft Auto V” has just been announced for a September 2013 release, “The Last of Us” is scheduled for 2013 and a new “Tomb Raider” game is also due out next month. Combined with the announcement of a potential new “Metal Gear Solid V” game with “The Phantom Pain”, it seems that the Wii U may not stand a chance in the gaming market until the new Legend of Zelda title is released, which apparently isn’t going to be until at least 2014.

Learn more about this author, Wayne K. Wilkins.
Click here to send this author comments or questions.