by Eric Bailey

Created on: November 08, 2011

Knowing how to get more hits to your Facebook page means putting basic promotional skills and techniques into practice. Considering the clout that Facebook holds as a social media tool, it pays to understand how to best utilize it as a platform for your branding, whether for personal or business use. Fortunately, developing a quality Facebook page presence does not need to be overly difficult or complicated.

Marketing Plan

Every corporate entity, mom-and-pop shop, or even a one-man gig has a marketing plan, whether they know it or not. This is the strategy by which they promote and advertise, perhaps by distributing flyers, getting ad spots on the radio, appearing at local events, or even just handing out business cards. Whatever the case may be, no matter what the size of the operation in question, the Facebook page should be a part of such planning. Once the commitment is made to maintain a Facebook page that provides visitors with consistent updates of interest and the opportunity for interaction, the custom URL that is gained after 25 likes in the form of facebook.com/CUSTOM should be proudly emblazoned on printed materials and other means. Some organizations display it as prominently as their street address or Twitter handle, while others may issue special promotions or advertisements specifically to emphasize the Facebook page.

Mass Mentions

Even if the URL for the Facebook page does not make its way onto the website, direct mailing, or product brochures, unlocking the secret of how to get more hits to your Facebook page begins with a paradigm shift in the way you communicate, whether this would involve training the receptionist staff or making a personal branding decision. Essentially, just be sure to casually yet intentionally keep mentioning the Facebook page in conversation. Ask a new customer if they have been to the page yet. Close every phone call with an invitation to go to the URL. Include it in conversations with new networking connections at an expo or seminar. Make it a habit to keep liberally sprinkling it into conversations and, before you know it, you realize that you are potentially leading a handful of people, every day, to the social portal you are using to distribute interactive, relevant information.

Quality Content

The best way to ensure how to get more hits to your Facebook page, though, is to ensure that you are putting high-quality content there. The reasoning for this thinking is simple: If the content of your Facebook page is of poor quality, then nobody will be interested in being there or sharing it. Conversely, if frequent visitors know that you consistently provide regular, intriguing updates, not only will they keep coming back, but they may share it and become a volunteer marketer on your behalf. In reality, the difference between most successful blogs and the countless dreck examples out there is not the marketing budget, not the author's credentials, nor the visuals of their design: It boils down to whether traveling to the page provides a worthwhile experience to the visitor.

Mastering the ins and outs of how to get more hits to your Facebook page may be an endless endeavor, as not only does does social media continued to grow more nuanced in its usefulness and implementations, but business customers and even personal contacts grow more savvy and picky in their tastes as well. As long as you commit to quality above all other constants, you stand the best chance of standing out in the crowd that competes for their attention.

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