by Anja Emerson

Created on: August 29, 2011   Last Updated: February 24, 2012

Popularity is one of the main goals of any blogger that aims to share his ideas with the world and earn money in the process. There is hardly any point to spending your time blogging if there won’t be an audience eager to read your thoughts and opinions.

However, given the many ways to make your blog more popular that are available nowadays, building an online reputation and gaining a large following isn’t as difficult as you might imagine. As long as you are providing quality content, promoting your blog will make it steadily increase in popularity. With some patience and determination, you can make your blog become well-known among your peer bloggers and a common destination for people browsing the web.

Without further ado, below are some great ways to make your blog more popular:

1. Having a presence on the major social networks.

One of the easiest and most efficient ways to gain popularity is to set up accounts on Facebook and Twitter that are linked to your blog. You can then post links to your most recent blog posts, announce readers about contests/giveaways, encourage casual visitors to like/retweet your content for prizes, interact with readers and other bloggers etc. This will ensure you a great level of exposure, because more people will be able to find your blog and become loyal readers. Social networks are an incredible resource for building a reputation, if they are used properly.

2. Being a guest poster on other reputable blogs.

While at first sight it may seem like a waste of time to write free blog posts for other blogs, in fact, it’s really a huge investment, especially if you get to contribute to very popular blogs. You should never underestimate the amount of quality, targeted traffic you can receive through this method. So even though you’re not getting paid for your blog posts, you’re actually earning a lot more in the long term by making your blog become more popular.

3. Using social bookmarking websites to promote blog posts.

Another way to promote your blog is by becoming a power user on websites such as StumbleUpon, Delicious, etc. You can gradually build a reputation and become an authority in your field by constantly sharing quality links, among which you can include your own blog posts. This is a more long-term approach to making your blog more popular, but it is worth every minute, since you can gain credibility and exposure, while at the same time, drive a huge amount of traffic to your blog.

4. Being familiar with SEO techniques.

While this is not a promotion method, writing blog posts with SEO in mind will help them rank higher in Google search results and thus make your blog more popular by giving it more online visibility and getting more visitors. If you know next to nothing about SEO, it’s worth spending some time researching this topic and learning how to use basic techniques, as this can prove truly useful in the long term.

By honing your promotion skills and learning the ins and outs of social media, you can discover many creative ways to make your blog more popular. While using these methods takes time and patience, the results are well worth the effort!

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