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How to reduce employee turnover

by Leigh Goessl

Employee turnover can be a costly occurrence if the rate of incoming and outgoing staff members is excessively high. An increased level of staff turnover is one of those problems a manager wants to solve before the situation spirals out of control.

If you are experiencing difficulty with staff retention it is a wise idea to look for ways to turn the situation around, as there are many benefits to retaining a good group of employees. Organizations that can effectively hire strong candidates and keep them on staff for the long-term add value to their business. Staff retention is a part of maintaining a successful business.

By reducing employee turnover, it is not only cost-effective, it can improve in other business areas as well.  Stronger staff retention can result in better productivity, higher levels of efficiency and increased morale, in addition, a natural side effect can be a stronger competitive advantage.  

Looking at the situation from that vein, you'll want to proactively look for ways to reduce employee turnover. Perhaps the best way to reduce employee turnover is to start at the foundation of the organization. Create an environment where employees are attracted to the organization, and once in, they can see reasons why they want to stay.

• Offer competitive employment packages

Companies that offer competitive salaries and comprehensive benefits packages may find this attracts good talent, but is also a good way to keep staff members happy and less apt to seek alternative employment. While it is true that benefits and good salaries are costly, in the long-run this may be more cost effective.

Consider the expenses associated with advertising positions, hiring, interviewing and training. If staff turnover is too high, this gets costly. However by putting an initial investment into staff through salary and benefits, this can prove to be a good investment over the long-term. Additionally, hiring agencies that set competitive (or better) salaries with a solid benefits package are likely to attract talented employees, which also adds value to the organization.

• Cultivate good leadership

Employers who want to maintain a good staff needs to start by employing good leadership. Organizations that employ managers lacking vision and/or people skills are going to find it to be a challenge to maintain a good staff.

Good employees are an asset to any business, and by appointing managers that possess a keen talent to develop a strong and positive working relationship with staff, will find employees more inclined to stay with the company. To maintain a strong staff, it takes equally strong leadership.

• Promote autonomy

Rarely do people like to be micromanaged with a manager watching and recording their every move. Offering staff members higher levels of autonomy can go a long way in reducing employee turnover because employees will be happier during their workdays.

Organizational studies have suggested the people are motivated, and as a result more contented, by being offered intrinsic rewards; autonomy can play a role in this. Offering staff members levels of independence allows them to have the opportunity to grow both personally and professionally. This typically results in higher productivity and an individual sense of satisfaction.

By offering staff more autonomy, they are likely to rise to the challenge, be more satisfied in their job, and less inclined to look for other employment.

• Provide employee motivation

Employees that are motivated are more likely to remain with their employer. A motivated staff is generally a happier one, and leadership that takes the time to identify what motivates each individual team member quickly learn what makes each person tick.

It is important for leadership to carefully identify the types of rewards people tend to respond to. What makes one employee tick may not have the same result in another. Managers that identify find ways to motivate which type of motivation matches individual employee's needs and desires are going to find happier team members; it is worth the time investment to find out what each individual needs.

In general, people do not usually like to be bored in their jobs. If they have a job that both excites and motivates them, staff are likely more inclined to stay with the company.

• Nurture an organization with an ethical foundation

Leadership that is rooted in solid business ethics are likely to attract employees who have a similar philosophy. As much as employers do not want to hire employees that may be schemers or lacking in morality, employees are not going to want to work for a company that is perceived as unethical.

Good applicants are unlikely to apply at a company that is well known for questionable ethics, and as a result, good employees are more inclined to stay if they are working for a company that works under solid ethical principles.

While ethics is subjective, there are generally principles that are aligned with good business practices. Employees know it and most won't want to work for a company that has a reputation for practicing in poor taste.

Leadership that takes the time to invest in strategies to reduce employee turnover often find the value in maintaining a good staff.  Once an existing and talented staff is in place, leaders can better focus on spending more time and resources on developing innovative projects and creating new ideas rather than spending time and money on new hires.

The first step, however, is to identify the issues of why high turnover exists and then take strides to reduce, or eliminate, it.

Helium, Inc.
200 Brickstone Square Andover, MA 01810 USA