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They're everywhere, you hear people talking about them, you see people reading them, yet you still don't quite know what to think about Blogs and the Blogosphere. To make things worse, now everyone is talking about how blogs are the next big Web 2.0 thing for e-commerce. Don't feel left out, blogging has caught on so fast its purpose in the e-commerce world has been more of an afterthought than than a legit way to increase business. Don't fret, in this article we'll discuss blogging, what it is, and how its affecting really e-commerce today.

First off lets get the definition of blogging right out there in the open. The term blog comes from a combination of the words "Web Log" and basically means an online journal. With the way the term "Blog" is surrounded with so much hype you'd think there would be more to it than that but nope, its just an online journal. A gathering of one persons thoughts, that is usually updated at least a few times per week. One way that blogging is different than say just posting your random thoughts on a website is the way in which its delivered to readers. There are plenty of people who just go to a blog website and read the content, but blogs offer the option of reading the content whenever and wherever you like by publishing an RSS feed of the blog postings. RSS stands for really simple syndication and is basically a feed that can be plugged into a Feed Reader which will then show the content of the blog. I know this idea may sound a bit strange if you are totally new to blogs and blogging, but just think of it as being able to look at someone's blog and say "Yeah I want to read this blog from now on". By using the RSS feed you can have the blog posts how up on your MyYahoo, Google, MSN or any other service that offers a feed reader. For that matter you can get a feed reader for your website and publish other peoples blog right on your home page. This article isn't about how to setup your own blog, but more about how and why to blog for your e-commerce business. If you're interested in setting up your own blog you'll want to check out some of the most popular blogging software like....WordPress, MoveableType, TypePad, and CommunityServer. You can also just do a Google Search that should help you find the blogging tools that are right for you.

Now that we've taken a look at what Blogging is and how it works, lets look into why it's become such a media crazy and how it's affecting e-commerce today. Blogging started out innocently enough,

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