Youtube.com is THE website again this week.

Headlines of billion dollar legal actions (Viacom) should impel with the idea "There's a website out there due damages of a billion dollars for a 'Viacom'."
How can a website alone possibly be of such value absent product or service elsewhere?

Kids have been uploading videos and other copyrighted materials for months and there's been no real successful action against it.

There was a headline about a vicious hockey game swing of a stick and impending suspension talk one Sunday morning. I searched on youtube.com for either player's name and in seconds I'm watching 4 different clips each of which suggests a different suspension duration.
What does that suggest to you about the delivery of quality tailored to interest and speed?
Many networks have arranged for sports highlights to be featured there.

Many interests have been threatened with the idea that their product can be so referenced possibly without being paid for.
Youtube.com has settled many actions quickly.
The exposure itself might lead to unheard of publicity otherwise unreachable.

There are product demos to create for sales forces.
There are snippets of serial comedies to upload for peer groups to compare notes.
Budding politicians and entrepreneurs have low cost display areas for their talents.

That's even before dealing with kids now armed with tools to express themselves that are within easy budget's reach and getting more affordable every day.
It won't be long before 'Last one to post 10 videos this week is a dirty rotten egg." is a high school peer group slogan.

Learn more about this author, Gordon Murray.
Click here to send this author comments or questions.

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