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Created on: February 13, 2011 Last Updated: February 14, 2011
Delivering a good speech starts with the writing of it. Although the topics of most speeches are different, some elements are widely applicable that can help us write a good speech more easily.
A Core Message
A speech’s core message is the goal of a speech: what does the speaker wants to tell to the audience. A speech can inform, convince, or entertain the audience, but it’s the core message that determines in what way a speaker delivers the speech. A speech on gardening would vary tremendously when the purpose of the speech changes from informing to entertaining. It’s important that the speaker knows this well when writing a speech and acts consistently throughout the speech.
Clear Structure
A good speech has three main parts: introduction, body, and conclusion. A good speech depends on each part playing its role dutifully.
Introduction: A good introduction serves two purposes — grab the audience’s attention and introduce the topic. In the sense that not all audience is interested in what a speaker has to say, grabbing the audience’s attention at the very beginning is a very important task. The speaker can achieve it with a question, an anecdote, or a witty punch line. When a speaker has the audience’s full attention, he can deliver the body of his speech with less friction.
Body: The body of a speech should be systematic and easy to understand. If the ideas of the topic are complex to understand, the speaker has to explain it layer by layer. Also, insert transitions between ideas can help the speaker move from one idea to another more smoothly.
Conclusion: Summarize a speech succinctly without repeating too much unnecessary details. Besides, end your speech with a memorable ending; it can give the audience something they could think about after the speech.
Audience Expectation
Writing a good speech is about selling your ideas to your audience. Think from the audience’s perspective, and you would have a bigger chance to succeed. The audience’s age and level of knowledge about the speech topic are something that a speaker should know when writing a speech. As a general rule, younger audience wants a speech to be more entertaining while mature audience wants it to be more informational. Know the audience’s expectation, and you can write a speech that your audience likes.
A Speaker’s Personality
It goes without saying that different speakers have different styles when making a speech. So, it’s important to know your personality when writing a speech. For example, if you are a speaker with serious personality, you may find it uncomfortable when told to be a joke-maker throughout the speech. Knowing your personality would help you write a speech that most resembles your style.
Having the above elements in mind, you will be able to write a speech easily.
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