by Daniel Cloud

Created on: January 19, 2011   Last Updated: January 27, 2012

Today is Valentine's Day (not literally today), that one day of the year that you are supposed to show your love to that special someone. More important than birthdays, anniversaries, and memorials; yes Valentine's Day says I love you. But in reality, this day is the same as every other day.

If you have a special someone, then why wait until a "magical" day in February to show your love. Are you more "in love" around February 14th? Is there some special significance to this particular day in a romantic relationship? Nope!

While greeting card companies, chocolate manufacturer's, jewelers, and five star restaurants love this day, it has only to do with the almighty dollar. A celebration of love that comes once a year is a celebration of love that probably won't last very long. Valentine's Day is a commercialized success, much in the way Christmas has been torn apart by companies that make toys, electronics, and other popular Christmas gifts.

There is not any reason to set up a special day to show the one you love, how much you love them. If you are in love, you will show it, and show it often. If Valentine's Day is what you wait for, then you have been sucked into the commercialization.

We are bombarded with advertising that says spend, spend, spend and show your love. From my experiences of what true love really means, I see no reason to go on a spending spree one day a year, or any reason to splurge on a particular day. If the key to your heart is a special gift on Valentine's Day then you have fallen prey to its commercialization. If the purpose of Valentine's Day is to find that special gift to show your love, then you have also fallen prey to its commercialization.

Show your love to your romantic partner whenever you feel it, and as often as you feel like doing so. Don't wait for a "special day" in February, when the happiest people are those companies making a fortune off the special day that is the same as any other day for two people in love.

If you take a look at the statistics for Valentine's Day, you will find most people actually believe that it is just another commercial holiday to empty your wallets. The jeweler's stocks rise, and Wall Street gets pumped knowing which companies are about to make a nice amount of money. You don't need a five dollar American Greeting's "I Love You" card, or a $500 necklace to say I love you. That is just the commercialized holiday we have all come to expect.

When you are truly in love, every day is Valentine's Day, and all it requires is to love each other. Express your love on any day or every day. That is true love.

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