by Brett Curtis Ovey

Created on: January 05, 2011

What you got on some box wine?  Almost every product in the world is cyclical and with economic downturns and economic booms, through bear markets and bull markets, the supply and demand for these products ebb and flow.  However, one product continues to stand strong on the front and is in essence laughing at all the others; ALCOHOL!

While the demand for alcohol does not decrease, the personal choice of the patrons who inhabit the liquor store does.  Instead of Grey Goose, Heaven Hill is chosen.  Petron is traded in for Montezuma; and naturally, expensive bottles of wine are traded in for cheaper brands.  Box wine has become the option of choice for the winos throughout America and would venture to guess the globe, save the French of course.  Consumers have began to receive sometimes as much as four times the amount of wine for as much or cheaper than a regular size cork bottle.

I know what you are thinking; I can’t be seen in a store buying box wine, it is embarrassing.  My response to that is, why? If someone is passing judgment on you because of your choice to choose box wine, then tell them to go take a hike.  This is America and we have “the choice” to choose box wine.  Let the others spend their hard earned money on fancy bottles and high priced labels; you will be drinking long after they have finished theirs.  Their buzz will be wearing off and yours will be on the rise to inebriation.  Trust me, they will be asking you for some of yours before the night is over!

What about the taste or the flavor you say.  Unless you are the consummate wine taster, you will not be able to tell the difference at all.  As you all know, after the first two glasses of merlot, you could be drinking lighter fluid and be none the wiser.  The inevitable hangover always follows the next morning, but that is just a consequence of your actions.

A final note on the taste of said wine. Furthermore, a note on your embarrassment that stems from its purchase.  If all else fails and you cannot get past these invisible hurdles, imagine you back in college at a fraternity party.  The future lawyers, doctors, judges, homemakers, and world leaders; all walking in and out of the bathroom getting keystone light, natural light, and the beast out of a bathtub full of ice.  They did not care then; so why do you care now?  Box wine is here to stay.

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