by Sangeeta Deogawanka

Created on: January 05, 2011

Signing up for Google Analytics is a must-do for any website  that needs to track conversions, sign-ups, downloads and other site information.  Especially where one needs to analyse the number game and use the same  to optimise the website for higher S-E ranking,  increase in lead generation and more business.

In order to translate the numbers into success for your website, you need to browse through endless pages of information in the Site Overlay report and make enough sense of the metrics to incorporate suitable changes or compare results. This is  very often a cumbersome task, that stands the risk of losing significance in the process.  While some webmasters and decision makers chose to keep the website open in another browser tab for easy referencing, the Google Analytics does not add value for the one who is not so SEO-wise or updated.

Google's recent rollout of the in-page Analytics does away with this tedious browsing and cross-referencing. What you have now is an easy to read and understand overview right on the webpage itself, with all that Analytics data superimposed contextualised on your website. So you can establish better linkages to traffic for visitor analysis.

Essentially a visual analytic tool, it is easy to use and navigate, while offering a quick view of the links clicked by users, with corresponding data on the page. By analysing the links and visitor behaviour you can understand how optimal is your page layout, which are the links most clicked and whether your calls to action are a success.  What's more, you can now have a page level visitor information with a listing of incoming and outgoing links, that help map visitor traffic for analysing how useful the information on each webpage is for the users.

Some add-ons are support for image maps that enable you to create tags for linking within a single image and for the Advanced Segment.

How do you use it?
Google in-page analytics is accessed from the 'content' or 'content overview' tab of your Google Analytics report, where you find the link to In-House Analytics.

If you are already a veteran Analytics user, you may find the data contained in 'Inbound Sources' and 'Outbound Destinations' quiet insightful for suitably understanding the overall visitor data, spatial and vectoral. However, much of this stats is historical, and a proper analysis needs setting up an Advanced Segment option for a customised data feedback.

So to avail of the various options that give

• 1
• 2
• Next Page >>