by Lewis J Rhodes

Created on: December 17, 2010   Last Updated: December 20, 2010

Any business, big or small, depends on client support. To achieve a regular client, or customer base, serious consideration to the following client orientated services are required.

1.      After Sales Service

2.      Genuine Needs Satisfaction

3.      Quality Product

4.      Personal Follow up and Involvement

5.      A Future Strategy for Maintaining Contact

After Sales Service

Perhaps one of the most neglected key requirements of any successful business, is the one that brings the greatest displeasure, and indeed the most dissatisfaction to any client, and that is the old bugbear; poor after sales service. There is nothing worse than a buyer/client not being able to resolve problems and issues with product, because the seller has achieved the narrow short term gain of a sale, and cares little for what happens in the future. Serious business students would find some interesting results into why some businesses failed to survive while others succeeded. After Sales Service is arguably the most important consideration into running a successful business. This key consideration cannot be compromised, and yet for many, seems to carry very little importance.

Genuine Needs Satisfaction

It is here that the old fashioned trait of ‘scruples’ plays a major role. Too often the buyer is sold a product that is not suited to his/her needs. The end result is not always immediately evident, but a dissatisfied customer never returns, and what is more, it is not only that customer the business has lost, it is also the neighbour, the family, and perhaps even work colleagues who will listened intently to the buyer complaining he/she was ‘sold something’. A good business always, and I reiterate, always, ensures that the customer has bought, and has not been sold. To be sold something is an uncomfortable feeling, to buy something brings satisfaction and a future customer. This aspect of good business is an essay in itself however. It will suffice to say that a business must never sell features, they must always satisfy needs after find out what the customer want.

Quality Product.

Never give a below standard of service, or sell a product which is of poor quality. There is an old saying, “you only get what you pay for”, but unfortunately, the customer never quite sees it that way. To the customer, a $2.00 engine mounting must

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