by MADphilips

Created on: December 09, 2010

OVERCOMING AN ENTREPRENEUR’S GREATEST NIGHTMARE – selling your idea to others!

So you want to build a business?

The journey into entrepreneurship often begins with the conception of an idea. It comes like a lightning bolt with a promise of taking your life on an exciting journey beyond your wildest dreams. The feeling is very much the same for almost every entrepreneur. First it begins with a feeling of excitement that often comes with the assumption that your idea is the first of its kind and has the potential to change the world. Following closely is the feeling of success that comes as a result of your daydreaming about the seemingly endless possibilities the idea is supposedly expected to usher into your life. This feeling is much like being high on something, because it has a way of making the present condition totally irrelevant and focuses more on the future. Lastly, comes the feeling of urgency when nothing else seems to matter except the realization of the idea. It is no longer sufficient to day dream about the idea, now is when you want it all to happen at once. But do all these feelings actually make an idea work? Of course not. To make an idea work, requires much more than just bathing in your imaginations. It requires having to face your greatest nightmare as an entrepreneur – selling your idea to others!

Having an idea is ALWAYS the easy part!

As much as we all love these feelings that often follows the conception of an idea, the hard part of being an entrepreneur is coming to terms with the fact that having an idea is always the easy part. Being an entrepreneur is more than just having a great business idea. Being an entrepreneur is about being an individual with a capacity to make things happen. Being an entrepreneur is a matter of credibility much more than creativity. It isn’t about your new big idea; it’s about your whole life experience. What about your life, what about your past points to the fact that you can bring an idea into reality? What stuff are you made up of? Entrepreneurship is about bringing the totality of your life experience to bear in the quest of making something you strongly believe in happen. Entrepreneurship is a test of your life seeking expression in an idea. You are the one being tested and not your idea. An idea is nothing all by itself. An idea becomes something only in the hand of a true entrepreneur and a true entrepreneur is the individual with a credible track record.

Your idea

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