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Assessing the value of Facebook

by Vilie Farah

Created on: November 26, 2010

Facebook official statistics show that the social network has over 500 million active users. People spend over 700 billion minutes per month on Facebook. The network has already turned into an internet and a social phenomenon.

Assessing the value of Facebook can be tricky and complex. Everybody knows how influential the social network is. Yet, has it managed to impact users for good or bad? Did it improve their life and social interactions?



When evaluating Facebook, we have to consider both its useful and harmful characteristics. Both sets are equally powerful and though Facebook improved social interactions on numerous levels, the threats related to the network should be explored, as well.

~ Assessing Facebook communication ~
Communication no longer knows limits. Physical boundaries and geographic obstacles are powerless. People from all continents have discovered a way to stay connected.

Facebook brought globalization to the communication realm. All types of social interactions are effortless and rapid via the network.

The Facebook team keeps on adding features aimed at facilitating communication. Recently, Facebook introduced a new integrated messaging system that enables its membersde communicate with their friends via multiple channels.

Fast and effortless communication is probably the most important Facebook asset. The network has dealt with isolation and impediments standing in the way of human connections.

~ Assessing the value of the Facebook business opportunities ~
Some people use Facebook to accomplish personal goals. A large portion of these people utilizes Facebook for business purposes.

Facebook has facilitated business interactions. It provides opportunities for company marketing, for interactions with clients and for the establishment of new business connections and partnerships.

If willing to stay competitive, businesses today have to focus on Facebook. Companies have their Facebook pages and profiles. Some of them develop applications only to meet great success. The business marketing opportunities are boundless.

~ Access to information and entertainment ~
Let us face it – Facebook is probably the most popular entertainment channel worldwide.

What started as a simple social portal is now packed with games, quizzes, fun applications and other entertainment features. The average user cannot imagine a single day without accessing the favorite Facebook applications.

Further, Facebook grants its users access to tremendous amount of information. News,

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