by Wu Jing

Created on: November 23, 2010

Freelance writing always begins from writing sponsored articles that can pay you back with some extra cash. However, writing a good sponsored article does not only mean embedding sponsor links and keywords but also mean helping the sponsor get as good SEO effects as possible. Sponsors pay for articles because they would like these articles to help optimize the performance of their sites in search engine results, so they would like your articles more than others’ if you do more than simply embedding links and keywords into your sponsored articles. A good sponsored article will have bigger chance to get approved and is very likely to bring you more opportunities of writing sponsored articles.

Before writing a sponsored article, it is really necessary to read carefully the sponsor’s requirements. You must have a clear idea on what the sponsor wants your article to contain. Some sponsors may have requirements on the length of the article and which language it should be written in. You article should at least meet every requirements of a sponsor to get approved for payment.

The first step is to do research on the sponsor’s website. Have a look on what the links to be embedded into your article is about, and try think of a topic relevant to what is on the site. By doing so, you will find it easier to embed the required keywords into your article, and what is more important, keyword appearing in a relevant article is necessary for the site to rank higher than others in the search results of that specific keyword. Realizing that your article could help improve the site’s performance in search engine results, the sponsor would prefer to approve your article than others’ articles meeting only basic requirements.

You can make your article even more liked if you wish to do a little more. Knowing something about SEO will be good for writing sponsored articles, and applying your SEO knowledge to the article would make the sponsor more willing to pay for it. The sponsor would definitely like your article even more if it meets every requirement for a good SEO article. To achieve that, you should try to have the keyword appear more times than it is required. Have it appear in the title, link, beginning and ending of your article, and if possible, use the keyword as a tag. All of these efforts will make your article appear more keyword-relevant to search engines, and so it will help the sponsor’s site have a better rank in the search results of that keyword.

A well-written sponsored article does not only has better chance to get approved but also make the sponsor more impressed so that they will prefer to offer you the opportunities when they have new missions. Writing good sponsored-articles will also help you win more chances in all kinds of freelance writing contests. Just like doing any other kinds of jobs, good writing will eventually bring you good earnings.

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