by Esther Mills

Created on: November 11, 2010   Last Updated: December 08, 2010

Even if you're not applying for a sales position, it's critical that you see each interview as a chance to make a great sales pitch.  Don't worry if sales isn't your thing - you already know your product better than anyone else does (hint: it's you, and your abilities).  That's all well and good, you may say, but how do I make this great sales pitch and land the job?

It's Not Me, It's You

Your interviewer is just a person.  That person has to deal with an empty position and the extra work it's creating.  Therefore, your job is to convince this person that you can solve his or her problems.  Keep in mind that your interviewer has to narrow down the candidate list and will be looking for reasons to cross you off that list, thereby getting closer to a final candidate.  Instead of discouraging you, this awareness should fire up your competitive spirit.

Do Your Homework

An internet search for "common interview questions" will give you a good idea of what you may be asked:  be ready with succinct answers.  You will also want to ask some questions about the position.  Imagine this is your first day at work and list what you will need to know.  If you don't trust your memory, don't be afraid to write down your questions and take them with you.

Have a One-Track Mind

Every question your interviewer asks has a purpose, even "what do you do in your spare time".  While it would be a bit obvious to respond, "I like to pretend I'm a [title of position]," you should mention hobbies or interests that correspond with that line of work.  If you have to answer "no" to whether you have experience or education in a certain area, never leave it at that.  Follow it up with positives that will compensate, such as related education or experience, or, at the very least, mention your ability to learn.

Leave Them Wanting More

Make sure you end the interview with optimism, enthusiasm, and a thank you for the opportunity to present yourself and the chance to learn more about the position/company.  It's okay to ask what the next steps are, or when you might expect to hear from them again.  Promptly send a thank you note by email or snail mail - you might choose to return to a few points of the interview conversation and/or further reinforce why you believe you're the one for the job.

Even if you don't get the job, you'll have gained valuable experience for your next interview.  Don't let any setbacks bring you down!  Believe in what you're selling and very soon a hiring manager will believe in you too.

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