by Murray Lunn

Created on: October 23, 2010

Launching a website alone won’t guarantee your success within search engines and the ability to drive customers to your website; you will need to implement search engine optimization to gain free traffic to your site.

How does one implement SEO into their website? The following article will share three of the main factors which determine your success in search engine placement.

Element #1: On-page optimization

From the ground up to website launch your website should use standard html and css practices to ensure your website ranks well within search engines. Search engines desire efficient code in order for it to be read correctly by search engine spiders.

Next, you will need to determine your main keywords each page will be ranked for. Keywords are what people type into search engines to seek out results – using these on your web pages will help make sure you appear at the top of the list. Use free keyword tools such as the one provide by Google to find the right keywords for your website.

Finally, always make sure that your website uses correct html tagging and optimization throughout the entirety of each page on elements such as: title tag, description, anchor links and heading tags.

Element #2: Creating great, shareable content

The second largest factor to ensure you have great search engine optimization for your website is by creating great content that people actually want to share online.

Writing off a quick post that doesn’t add value will be just that – it won’t have value to the readers and search engines. Try to put all of your effort in creating great content such as tutorials, reviews, product documentation and service listings (with benefits) to ensure people reading your content will not only find it valuable but will be likely to be passed off to friends and family.

Element #3: Building backlinks to your website

The third and final essential factor for great SEO is building backlinks. Backlinks are indications that your website is relevant to the information you provide; it helps you rank well within search engines because it tells it that others find your website valuable.

You can build backlinks manually through social bookmarking, blog commenting, writing for other websites, forum linking and more or you could also build them through great content which people link to on their own websites.

Conclusion

You don’t necessarily need to hire an SEO consultant or firm in order to reach high levels within search engines – as you can see, the main factors can be done on your own if you have the energy and drive to do so.

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