by Deshawn Johnson

Created on: October 07, 2010

Small business owners can now compete with big business by infusing technology into their marketing campaigns. The Internet has brought large and small companies to a leveled playing field, especially when it comes to using marketing strategies that reach customers anywhere and anytime. Marketing is everything you do to place your product or service in the hands of potential customers. In 2010 entrepreneurs will be expanding their use of the internet as part of their marketing plans.

What's Hot?- Top 5 Marketing Strategies

I am sure you will agree that the Internet has changed the way we do business, especially our marketing strategy.Below are 5 marketing strategies that are currently used by the: Obama Administration, Oprah Winfrey Show, Internet Gurus, and many small business owners. Three of the five strategies include technology.

Blogging Cause-Related Marketing Fusion Marketing Online Marketing Social Network Marketing
Blogging

"Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects. Blogging for business is hot because you can: build a loyal community, increase your creditability, build your brand, and increase product exposure. Plus, it's very affordable....FREE.

What benefits can you imagine your business would receive by blogging?

Cause-Related Marketing

Cause-related marketing is defined as the public association of a for-profit company with a nonprofit organization, intended to PROMOTE the company's product or service and to RAISE money for the nonprofit. Do you remember the Red Campaign? It was a cause-related marketing campaign by Gap, Apple and Motorola to help fight AIDS in Africa. The Red Product campaign was enormous and got major buzz by media mogul - Oprah Winfrey.

What cause can you relate your business to that will garner you media coverage?

Fusion Marketing

Simply put, fusion marketing is when you form a strategic partnership with another business to help expand and mutually benefit each other's business. An ideal business that would serve as a good partner is one who shares a similar target market with a different niche. As entrepreneurs, we always think we have to do things alone, but its amazing the synergy available from

• 1
• 2
• Next Page >>