Home > Business > Online Business > Website Marketing & SEO
Created on: October 06, 2010 Last Updated: October 08, 2010
Build it and they will come? Works great in the movies but not too well on the internet. You may have built a killer website but no one is going to see it unless you tell them about it. There are a number of things you must do to be discovered.
Search engines
The very first thing you must do the same day your website goes online is to submit your url to the search engines. Do the big three first.
http://www.google.com/addurl/ , https://siteexplorer.search.yahoo.com/submit and http://www.bing.com/webmaster/SubmitSitePage.aspx . Don't use an seo company that promises to list your site with thousands of search engines. A lot of them are not for real. If your site is important to you take the time and submit it yourself.
Webmaster tools
Google has a site called webmaster tools. Here you can tell google all about your site. https://www.google.com/webmasters/tools/home?hl=en This is an excellent way to watch what google is seeing as their robot crawls your site. The amount of valuable information you get in this site is incredible. Yahoo has a similar site called site explorer https://siteexplorer.search.yahoo.com/mysites
Groups
If you frequently contribute to groups that are related to your website content you can add your website url to your signature block. This is an excellent way to get traffic to your site but just be sure it is allowed. While some groups welcome this others consider it spamming.
Links
Exchanging links with websites that have the same type of content as your site is a great way of getting web traffic. And well targeted traffic too being you choose who links to you. You can not have too many links. This is a task that will be ongoing as long as you have your site.
Open Directory Project (odp) http://www.dmoz.org/
The open directory project also known as the dmoz is the largest directory of websites on the internet. Be sure to apply for a listing here. It is run by volunteers so it takes a long time to be listed so do it as soon as your site is published. There are many categories in the dmoz so it's important to apply in the correct category. Be sure the information you give the dmoz is accurate and complete. It's run by humans and if they don't like what they see they could throw it away.
Article sites
Go to sites like Squidoo and build a lens or Hubpages and build a hub. On these sites you can write short articles and link back to your website.
Blog
If you like writing, make a blog. Write about the same content as your website and link to it often.
Social sites
Join Facebook and Twitter and add your website links. You can get quite a bit of traffic from social networks.
When first publishing a website it takes a while before the search engines will pick up your pages. Don't get discouraged. If you have good content you will get good traffic. The number one key to a successful website is good content.
Learn more about this author, Bob Pritchard.
Click here to send this author comments or questions.
Below are the top articles rated and ranked by Helium members on:
Ways to maximize the visibility of a website
Build it and they will come? Works great in the movies but not too well on the internet. You may have built a killer website
Thinking about and determining ways to maximise the visibility of a website does not refer to any literal, physical visibility.
by Glenn Magas
It starts with learning SEO. Even if it is do it yourself SEO or paying SEO experts that advertise they can guarantee SEO,
by Murray Lunn
In order to be successful online, your website must be visible. Reaching the wide audience of the web directly relates to
Helium Debate
Cast your vote!
One author or several authors: Which is the better business-blog strategy?
Click for your side.
Featured Partner
The Project on Government Oversight (POGO)
The Project On Government Oversight (POGO) is an independent nonprofit that investigates and exposes corruption and other misconduct in order to achieve a more accountable federal government. For over 25 years, POGO has advocated for ...more