by Patrick Markey

Created on: October 05, 2010

If you are intrigued by the 5 'P's than you might be heading for a career in marketing.  Product, Price, Place, Promotion and People are what marketing is all about and where careers are made.  The basic ideas of marketing generally stays the same but the avenues of getting a product or service out to market is ever changing.  Marketing is freshly engineered ideas realized.  Marketing is in many ways the reason a product is in the store and on the shelves.

Product

This area of marketing is for those that are passionate about ideas and turning them into a product, designing products and getting the consumer interested in a company's product..  The product strategic plan involves creative concepts and understanding consumer behavior.  It answers the question of what a customer wants for the product or service.  If you are interested in psychology than this might also be an aspect of marketing that will fascinate you.

Price

If you are analytic and enjoy numbers than this might be an area of marketing that you would enjoy.  Individuals who study price patterns and understand the correct price to bring a product to market will thrive in this type of opportunity.  Understanding market segments and variable pricing strategy all fall under the price component of marketing.

Place

This part of marketing is all about the convenience and availability of the product.  Who will carry the product, what lines are available and what strategic plan is in place to have the best product mix for the customer?  There are products being released everyday and find a place on the shelves at your local store and on websites and it all is part of a marketing career.

Promotion

Advertising covers an array of services from creative direction to direct marketing.  This aspect of marketing is for anyone who enjoys advertising and sales whether you enjoy selling the product to others or enjoy working on the campaign that others will see.  This is a fast paced hands on part of marketing.

People

How is the company introduced and talked about in the community.  Facebook, Twitter, Myspace and many other online social networking places are all part of marketing. 

Marketing covers a wide area of business and has something for everyone interested in business.  Marketing is about people and products or services converging and meeting a need in the eye of the consumer.

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