by Abhishek Jaiswal

Created on: September 28, 2010   Last Updated: September 29, 2010

One often comes across a situation, when upon buying a latest mobile phone the old one is left to gather dust. The case is similar when people decided to upgrade to iPhone 4 leaving behind the old versions.  That being said, there is a potential solution which not only helps you recycle old phones but also gives you a monetary incentive to do that. There are a number of new services which want to leverage this trend and Gazelle.com is one of them. Gazelle calls itself as a reCommerce company which currently offers services to buy a range of used electronic devices including cell phones, MP3 players, computers, LCD monitors, hard drives and much more.

Gazelle is proud to term is service as reCommerce since its goal is find a new user for the traded devices it receives and based on recent data, the company has been pity successful on this front by finding new users for more than 90 percent of the used devices.  Gazelle has been successfully building a niche for iPhone recycling which is evident from the fact that the trade-ins increased to 1500 units per day from the earlier 25 units when Apple announced the launched its new version of iPhone.  The one aspect which encourages people to choose Gazelle over other sites, despite the fact that the price offered might not be as high, is the simple and easy process which the site has. 

The site is very easy to navigate and has an efficient search box which helps you find the desired product category quickly.  Typing in just iPhone would direct you to a page which allows you to select the exact model after which the user is a directed to page which Gazelle calls “Get an Offer.” The dialog box contains four simple questions, which helps Gazelle determine the appropriate offer for your phone. These questions include:         

Whether your phone makes a call successfully. Whether your phone is free of water damage. Rating the overall condition of your phone. Identifying the accessories you are including with your phone and whether they are original or not.

Once a user answers these questions, Gazelle’s software determines the price for your iPhone by analyzing the transactions results from e-commerce sites like eBay and Amazon.  The site also has an interesting feature which shows the pricing trend of the iPhone in a neat looking chart.  The chart also has a price point for upcoming months which helps a user to determine

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