by Ray Langley

Created on: September 23, 2010   Last Updated: September 24, 2010

An informative guide to Google Page Rank

 Larry Page the co-founder of Google developed a way to measure the usage algorithms by indexing websites via their connection to other websites. Previous search engines simply spotted keywords within a document and listed the search results based on the number of keywords. This left the search engines open to exploitation by packing websites with nonsensical strings of keywords, limiting the actual usefulness of the search in general.

Page Rank uses the same crawlers and bots that the older search engines used, but differently, and logically.

A websites’ value is relative to the number of users that visit that site, as well as the number of other websites that connect to it through back links. A website not linked to another website will score low or not at all with Page Rank and a website with a large number of back links will lose points in the ratings for manipulation. Keywords still play an important roll, but as a percentage range, which if it is too low or too high the website loses points in the Page Rank. If a page has too few keywords to notice, Google rates it as irrelevant, too many keywords signal manipulation. The Page Rank is part of Google indexing the information on the web, searching out relevant data related to popular searches, to be able to quickly resource the information in the future in real time.

 Page Rank positioning is not available for purchase, and the Google index has no relation to any advertisers’ requests, as a result, it can take some time for the Google crawler to notice new information, websites and pages if it is not linking to a source that Google recognizes as reliable. The indexing allows Google to advertise more effectively by targeting specific market demographics and by placing advertisements that are relevant to the search, yet is separate from the search results. If there are no relevant advertisements available, Google uses the space for Public Service Announcements or nothing at all.

 Page Rank position is the most sought after goal for a website, as it tells the search engine user that “this” is the most important information available. Google takes the integrity of the Page Rank process seriously, as well as the trust of the advertisers on the information the results are providing. Google bases its revenue on the collection and distribution of relevant information that connects the search engine users with appropriate advertising. Traditional advertising relies on the “likelihood” that a consumer needs the products or services, yet with Google, the ads are targeting that consumer directly. It saves both the time of the consumer and the costs advertisers. Page Rank is the way that Google gathers the knowledge to replace the guesswork of the past.

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