by Nelson Tan

Created on: September 23, 2010

The importance of keyword research is well recognized, judging by the proliferation of keyword research tools, software and services that are available on the Internet. The challenge is most online business owners don't really understand the value of it or whether or not it's important for them to do it. In this report, we'll dive in depth into what keyword research is and why it's critical for you and your business.

What Is Keyword Research?

Keyword research is the process of brainstorming, researching and choosing which keywords to target in your business.

Usually keyword research comes in two parts: Selecting your main niche and keywords, then selecting specific low-competition keywords to target and dominate.

The Benefits Of Doing Keyword Research

Doing keyword research is critical in many ways. What are the benefits of doing keyword research?

First of all, you'll save a lot of time by doing the proper keyword research. Instead of building your websites and hoping that it'll work, you're figuring out whether or not it will work before you build a single page.

You're only putting work into building campaigns and web pages that you know are specifically targeted for keywords most likely to bring in traffic and buyers.

You'll also learn a lot about your market in the keyword research process.

The Dangers Of Not Doing Proper Keyword Research

What could happen if you don't do your keyword research properly?

What's most likely to happen is that you'll spend a whole bunch of time creating and promoting your website, only to have very little to no returns.

Imagine putting in all the mental, emotional and physical effort of building a website. All the hopes and dreams of the money you want to make. Only to have all that wash down the drain.

Not doing your keyword research when you're starting a website is like opening a restaurant without doing research on the location you're opening the restaurant at.

If you're opening a restaurant, wouldn't you want to know how many people come by this area every day? How many other restaurants are competing in this area? Wouldn't you want to do your research to see if there's another area in town with even more traffic and demand yet has less competition?

Keyword research works very much the same way. Before you build a single page, you should know how much traffic you could reasonably expect, plus how much competition you have.

How It Works: Selecting Your Main Keywords

The first step to any keyword research process is to select your

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