by Gene Patterson

Created on: September 18, 2010

The Search Engine Optimization (SEO) that is done once the article is finished may be more important than the work done while working on the article.  At least as far as traffic for the article is concerned.  There are many powerful SEO practices for increasing traffic that must be done once after the article is completed.  The following is a list of the most

important SEO tips for increasing traffic to online articles.

♦  Keyword Research and Utilization  ♦

Keywords are the short phrases that search engines will find and rank.  Articles need to be written with an understanding of how these keywords will rank.  That is keyword research.  It is all about knowing how difficult it is likely to be to get your keyword or phrase to rank on the top page of Google.  Once you have your keywords you need to repeat them a few times in the article.  Use keywords in the title and a few times, with slightly different combinations, throughout the article.   For “traffic” SEO purposes that is all we care about within the article itself.

♦  Backlinks  ♦

Backlinks is a big topic.  It is really THE topic when it comes SEO techniques to increasing traffic to online articles.  First of all every single backlink creates a pathway that someone can follow to your doorstep.  That is not SEO, but that does make a great way to generate traffic. 

Backlinks, also called inbound links are links are links from any site that lead directly to the article.  Search engines view every backlink as a “vote” of confidence for the site.  In a nutshell (more later) every backlink helps to move a sites results incrementally higher. 

Since backlinks are so important to this topic the following is a list of everything that needs to be known about backlinks to fully understand increasing traffic with SEO.

1)      No-Follow/Do-Follow:  There are two different types of backlinks.  No-follow and Do-Follow.  No follow means that the “spiders” or “bots” that come from the search engines and follow these links to your site are not supposed to count these as backlinks.  Basically they Do Not Follow  the links.  These backlinks are still worth but of lesser value.

2)      PageRank:  Page Rank is basically a vote of confidence that Google gives to a site

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