by Thu Nguyen

Created on: September 18, 2010

Who says you can’t get your website up in the search engines naturally? Website owners who want to implement a basic strategy to increase their presence organically can instill 3 techniques to their search engine optimization (SEO) gameplan - social marketing, great content and a targeted URL name. This article will walk you through how and why these concepts bring in organic traffic from the search engines.

Social Marketing For SEO

Without the need to share our thoughts, the internet would not be where it is today with Web 2.0 implementation of social networks. From a website, over a dozen services or more can be streamed and shared to readers who would have otherwise not know that a certain content exist. Furthermore, social networks like Twitter, Digg, StumbleUpon, Delicious and more, have a liking to up numbers within their community. Thus, the more followers or friends you have, the more visits to the shares you present will be initiated.

This basic strategy to sending traffic to website pages is beneficial to the online networker in two ways - keeping up with trends and reciprocating actions. When traffic is sent this way, the visitor is basically taking on further action to read what is offered. This is quality views and the feedback when given, can really be of utmost importance.

Quality SEO in Great Content

Besides social marketing where shares are constantly being presented to followers of each individual networker, the next step in producing organic traffic comes from great content. Now there’s two parts to this - design and quality of the articles. If the article is great but the reader is constantly being invaded by marketing pop-ups, the percentage of retaining the visitor for a second visit might be minimal. However, if the quality of the article is superb plus the design is great, you got yourself one heck of a search-engine loving site.

Attractive sites normally attract visitors but when the content inside is also of quality, the visits will be much more long-term. Furthermore, there will be an army of word of mouth marketers who will freely promote your site for free. This means more exposure and more natural ranking within the search engines.

Targeted URL For SEO

Of all the searches performed online, sites which holds the specific phrase or keyword in their domain name will 99% of the time get a click-through. This is often believed by the user that if the URL of the site is based around the targeted search they’re looking for, the content within must also be worth exploring. Thus, sites like these will have a better chance of organically ranking well in the search engines.

Overall, the link between the URL and basic SEO techniques really goes to show that first impression counts. From the design where the quality of the content is judged to the shares among social networks, every website starting off online at some point want to consider the opportunity through which traffic can be increased naturally. For most, implementing a basic SEO strategy through social networking, great design and a targeted URL is the way to go.

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