by Murray Lunn

Created on: September 10, 2010

As a freelance writer, you're task isn't just to create great content but to use your talent to bring in readers. Unfortunately, even the best articles often go unnoticed because of the high amount of competition on the web. There is, however, one way that can not only help promote your articles but generate an action in readers: that method is search engine optimization.

Search engine optimization in article writing is very much along the same parallels when creating a highly optimized website for search engines; such parallels are:

♦ Keyword selection

♦ Optimized niche topics

♦ Proper use of keywords for call to actions and links

In a nutshell, SEO will allow your articles to rank higher within search engine results which directly results in more visitors viewing your content.

The following are just the tip of the iceberg in terms of benefits for freelance writers:

Increased exposure

First in the list is the ability to gain more exposure through the use of search engine optimization for your freelance writing.

Writing with SEO in mind allows your articles to jump to the top of search engine results; higher results equate to more clicks and visitors reading your content. You will be able to help build your brand by showing social proof whenever dealing with clients and individuals that want to see your work in action. A SEO-friendly article is a great way to capture, not only a market, but those interested in your writing.

Honing your craft

When writing on the web, it's a far cry from what you were taught in English class. Writing on the web utilizes a variety of techniques to stand out: search engine optimization being one of them. As a freelance writer, you must always develop your skills to improve your chances of landing clients. An article which doesn't rank well doesn't have the same benefits as those freelancers that can offer results. Continue to hone your craft until your articles rank high; then you'll pull in clients like crazy.

Greater chances for revenue

Freelance writers have many opportunities to make money online that doesn't end at client relations. When writing articles with search engine optimization, you can include affiliate links or refer users to a product or service. If a reader clicks through your link and buys the product/service you will earn a commission. Learning SEO will greatly increase the exposure of your articles which, in turn, increases your revenue.

Business opportunities

Having dozens of articles ranking high within search engines will help pull in additional clients. Search engine optimization is often one of the requirements by clients seeking results for their article marketing. If you can provide SEO articles as your freelance writing service you will continually land new clients and keep others in the fold for many additional jobs for the future.

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